In this Interview, Gerritt Cora, VP of Progressive Dental will take a deep dive into the 4 Pillars of successful marketing in today’s marketplace. With all of the changes happening in the country, dental practices are forced to become more sophisticated and innovative with their marketing strategies. Gerritt will cover key elements of a successful marketing plan from strategy creation, content development, AI and automated tactics, to systems and strategies to increase case acceptance in a contracting marketplace.