Want to stand out from your Competitors? Start with a killer custom dental logo! Whether you’re launching a new practice or rebranding an existing one, here are the principles and best practices of how to create a logo That Makes year impact.
- Consider your brand theme. Your logo shoulds Reflect your brand overarching theme, qui May your name come from practice, mission statement, core values, or Some Other foundational element of your practice. Review your marketing strategy and Consider your target audience. What is the age range of your primary customer base? If seniors are your target demographic, your shoulds logo-have a different look and feel Than That of a pediatric dentist.
- Limit text. Keep in mind That’s tagline (a sentence or Few Words That describe an organization or the organization’s mission) is different than a logo, a symbol qui est That shoulds be reliable to stand alone without any text. Although the tagline is usually featured sous le logo, That Does not mean it needs to be included in the design. Since the May Become make illegible in smaller sizes, it’s not Advisable to include it in your logo design. DEPENDING on the implementation used to open it, a wordy tagline Accompanying a logo can create visual clutter, so your best bet is to create two separate Elements That You can pair together When Appropriate.
- Bigger is not always better. When it comes to logos, size does matter. Remember That Will Be used your logo on everything from billboard advertisements to business cards and letterhead your practice. A complex logo design might look fantastic we post, more than goal Will Likely Looked muddled When Reproduced in a smaller size. If you map it using your logo in multiple formats, you need a logo That Can Be Reproduced in a variety of sizes.
- Color counts. Your logo colors shoulds coincides with the colors is your website, social media account, direct mail and Any other materials you distribute. Choose Carefully em; Powerful color is a branding tool conveys That was the message about your practice. Different colors elicit different emotional responses and what works for one company or industry might not be Appropriate for Reviews another. Black and red might work well for Some businesses, thesis goal colors shoulds be Avoided Generally in dental branding. Why? While black and red can Represent sophistication can Represent energy and passion in dentistry thesis Some patients associate with death and blood colors. Also, be safe and limit your colors to two or three selections.
- Do not forget do! The typography you choose for your logo is just as significant as the design Itself. It shoulds be clean, simple, and readable, goal aussi communiquer the “feel” of your brand. Is your brand modern, conservative, luxurious, old timey? A talented graphic designer can help you make a pick That conveys your desired tone.Generally speaking, you want to Avoid script fonts Because heavy Many Are difficulties to read.
- Be distinct. The whole point-to Having your own logo to-have is your own logo. What’s the point in That Having a logo looks the Sami have –other every business in your industry? Be different! Many organisms fall into the trap of going with a design that’s painfully boring cliché gold. Graphic designer David Airey Said it best: “A logo Does not need to say what a company does. Restaurant logos do not need to show food, dentist logos do not need to show teeth, furniture store logos do not need to show furniture.Just because it’s falling, Does not mean you can not do better. The Mercedes logo is not a car. The Virgin Atlantic logo is not an airplane. The Apple logo is not a computer.Etc. “
Bottom line? A unique logo can help your practice stand out from the pack!
Help Your Graphic Designer Help You!
Your graphic designer is not a mind reader, so you need to help you create help em the logo of your dreams. Showing is always better than telling, so do we Competitors Some research in your location and Provide examples of logos you admire. You can expand your search aussi outside of dentistry. If you come across a gold logo design you love, share it! Even if you can not articulate exactly why it Appeals to you, your selections Some Will undoubtedly reveal patterns and give the design team insight into what you’re looking for. You can help the également because by embracing your inner negative Nancy. Provide your design team with examples of logos That Caused a knee-jerk reaction opposing (HOWEVER fleeting) Because The design Was so damn. . . cutesy, boring, generic, outrageous, trendy (insert your choice of beef). Whatever the reason for your disdain, seeing the antithesis of your dream logo Will SafeGuard contre Any serious misinterpretation about your vision for the end result.
The right graphic designer Will Be reliable to take your vision and make it a reality. To learn more about our dental custom logo design services, please call (727) 286-6211 today!