Responsible include the following. Other activities may be assigned according to businesses need. Implementing strategic online marketing campaigns to achieve corporate objectives for products and services. Developing and executing comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of the organization and its clients. Researching, analyzing and monitoring financial, technological and demographic factors to capitalize on market opportunities and minimize effects of competitive activity. Planning advertising and promotional activities involving online and electronic media. Evaluates and recommends distribution channel development programs.