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Search Engine Optimization for Dental

Search engines rank your website based on relevance to the keywords being searched. Keywords, location tags, and encoded information within the site tell the search engines how each page on your website should be viewed and what information is relevant on each page. Each search engine has its own formula, or algorithm, for how sites are ranked.

Search engines rank your website based on relevance to the keywords being searched

Keywords, location tags, and encoded information within the site tell the search engines how each page on your website should be viewed and what information is relevant on each page. Each search engine has its own formula, or algorithm, for how sites are ranked.

The Web contains millions of pages of informational content on topics that are relevant to your patients. A search engine serves as a road map for the Internet by sorting this information and delivering the most applicable results based on specific keywords that are entered and the location of the computer they are entered from. The “ranking position” of the results generated from the search is based on the relevancy of the content. This is search engine optimization.

A search engine begins by ranking your website on its relevance. When a website is published, search engines use an automated device called “spiders” to scan your pages and “crawl” for keywords, location tags, and encoded numbers that reference all of the information and how the website creator wants it to be viewed. After that, the search engine will assign an index to the site. The site is indexed according to keywords and the specific content that the spiders find in a search engine like Google. Search engines are more likely to give you a higher ranking and a higher index if they can easily spot your keywords, so it is important to research keywords and write relevant content for your site.

How Search Works?

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