Full Circle Marketing
  • Train Staff
  • Create Custom Marketing campaign
  • Track results and analytics from: impressions, click through rate, time on site, number of calls, number of bookings, number of appointments, number of patients that accept, what type of treatment they accept, evaluate analytics and make adjustments to custom marketing campaign!
  • We let the analytics show us areas for improvement
  • Staff consulting and training
  • Constant tweaking to marketing to ensure a positive trend
    
At the end of the day it’s about getting you new patients that pay for your services… Its really that simple! We can show you all of the searches, clicks, and calls in the world but if they are not being converted at a high level how much are they worth? Progressive Dental Marketing’s Full Circle Marketing approach is designed to craft, implement, and track a custom marketing program based on the needs of your practice. We consistently engage with your staff to ensure the new patient prospects are qualified and being converted into new dental patients. This mix of dental marketing, dental marketing analytics, and personal dental marketing engagement provides full transparency into the effectiveness of your dental advertising program and easily allows us to identify areas of improvement and weaknesses within the marketing strategy and the systems within your practice.

For instance:

If we determine that your dental website has a healthy number of impressions but a low number of click throughs we will look to either enhance your search engine optimization with placement on the page or we will adjust the page titles or meta-description of your periodontist or dentist website.

If you have an above average click through rate but a high bounce rate, meaning that potential patients are staying on your site for less than 30 seconds, we will analyze the landing page and adjust the search engine optimization for the dental website content to better engage the user.


If your user is spending a ton of time on the website, but you are receiving a low number of new dental patient calls, we will experiment with different call-to-actions on your website .


And if you are getting a high number of phone calls or inquiries but a low number of new patient booked appointments, we will  determine if the patients are not qualified and if the staff needs training or assistance in handling objections so they are scheduling patients. This is a critical step in dental marketing success!


If you have numerous patients that book appointments but the number of patients that move forward with dental treatment is low then we will look to assist in the dental care treatment planning process. Perhaps flexible financing or a simple conversation about how to create long-term value for a given procedure is enough to dramatically affect the number of patients that accept your treatment plan!


If you fail to track your dental advertising and dental marketing results, it will be very difficult to determine where to make the correct adjustments to your marketing efforts. Take the guess work out! Most doctors are analytics driven and evidence based individuals. Guess what? So are we!


There is no wondering how effective your dentist marketing, periodontist marketing, and oral surgeon marketing is anymore. Only facts, statistics, and adjustments to ensure the best and most consistent possible outcome.


Never before has a dental marketing company combined a custom marketing approach with Professional "As Needed” Consulting included at no additional charge! Call us today to schedule a Full Circle Marketing consultation!

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