One of the most important parts of creating your strategy for marketing dental implant services is understanding where your dental practice currently stands What is the demographic of your community? How many dental implants are you placing per year? What dental implant surgeries are most common in your dental practice? Have you ever heard of the “Baby Boomers”? Of course you have! That age demographic is a prime dental implant market. The best part about it is that they also have the majority of the wealth. Identifying your primary objectives and comparing them against your current situation will allow us to architect a marketing plan that will increase your visibility, enhance your brand, educate the public, and place more implants!
There are many types of patients in your local community that need dental implants. Just because they need dental implants does not mean that all of them will respond to the same marketing strategy or message. For instance: someone between the ages of 30-45 with congenitally missing lateral incisors is going to need a totally different approach than someone that is between the ages of 60-75 with 8 or more missing teeth… At Progressive Dental Marketing, we study your market, identify the different groups of patients, and determine where your marketing dollars will be best spent!
Your Value Proposition
Selling dentistry, especially high dollar surgeries, is all about creating value to your patients. If a person can truly see the value in getting dental implants, they will find a way to pay for it because it makes sense. This high dollar dentistry will be the best for their quality of life in the long run. What is your company’s value proposition? What will every patient experience at your practice? The patient experience, treatment planning, and follow up all enhance your value proposition. We need to make sure that you have one, and that your value is uniform with all of your staff members.
Patient Education & Treatment Planning
This is all about building value for your patients. Do you have professional looking illustration’s to put in front of the patients when you are explaining a particular surgery? Do you have a computer program? Power point? Having a uniform patient education system will improve the communication from your entire staff too your patients. Clearly communicating is the first step to case acceptance.
Identify who your major competitors are in your demographic. What is their marketing strategy? What is their value proposition? What makes you different and provides you with a competitive advantage? In many cases you can learn a lot from the other doctors in your dental market. In some cases, you may learn what is working well. However, some times you will notice what is not working well. Either way, Progressive Dental Marketing will be aware of the competitors and the message they are sending to the public in your demographic. We will give you a unique message that will set us apart and create a buzz.
Look around at the dental sites promoting implants: They all look the SAME! What do you offer that separates you from the other clinicians? Once we have a defined list of dental services and dental surgeries that you offer, we will highlight them in a way that will highlight the benefit to the patients. Too many doctors talk about the features of different implant systems, or procedures. You should be able to communicate through your website the different procedures that you offer and why these procedures are important to the patients. All text needs to be detailed and written in a way that will resonate with prospective patients and their frame of mind.
Diversify Your Efforts
Have you ever heard the phrase “There is more than one way to skin a cat"? That holds true for marketing dental implants. With the different procedures your dental practice offers, and the different demographics your dental practice wants to target, it only makes sense that you would need more than one strategy… Lunch and learns for referring doctors, seminars, internet marketing, video marketing, direct mail, and social media are a few ways that are ALL effective if marketed correctly. Progressive Dental Marketing will work with your dental practice and identify your key areas of improvement to lay out a logical, innovative, and effective 12-24 month marketing plan.
Track Your Results
Calculate, Implement, and Quantify your dental marketing and dental advertising! The advantage that you will have over your competitor is that you will have a personal practice coach that monitors your traffic on a monthly basis: everything from the amount of impressions your site gets, to the click through rate on your website, to the call rate in your office. Progressive Dental Marketing even tracks and records all calls to ensure that everything is going as planned with our dental advertising and new dental patients are walking in the door. This allows Progressive Dental Marketing's extensive team to make tweaks and enhancements on the fly with your specialized marketing program.