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identify Practice Objectives

If you want to increase your dental implant production by 20-60% in the next 12 months, you need a very specific marketing blueprint to maximize your exposure and increase your effectiveness.

Understanding where your practice currently stands is one of the most important aspects of creating an effective dental implant marketing strategy. There are many factors to consider. What is the demographic of your community? How many dental implants are you placing per year? What dental implant surgeries are most common in your dental practice?

Identifying your primary objectives and comparing them against your current situation will allow us to architect a marketing plan that will increase your visibility, enhance your brand, educate the public, and place more implants!

Create Value for the patient

Selling dentistry, especially high dollar surgeries, is all about creating value for your patients. If a person can truly see the value in receiving dental implants, they will find a way to pay for the treatment because it makes sense. This high dollar dentistry will be the best for their quality of life in the long run. What is your company’s value proposition? What will every patient experience at your practice? The patient experience, treatment planning, and follow up all enhance your practice’s value proposition.

Look around at the dental sites promoting implants – they all look the SAME! What do you offer that separates you from the other clinicians? Once we have a defined list of dental services and dental surgeries that you offer, we will highlight them in a way that will emphasize the benefit to the patients. Too many doctors talk about the features of different implant systems, or procedures. You should be able to use your website to communicate the different procedures you offer and why these procedures are important to the patients. All text needs to be detailed and written in a way that will resonate with prospective patients.

Know Your Target Demographic

There are many types of patients in your local community that need dental implants. However, just because they need dental implants does not mean they will all respond to the same marketing strategy or message. For example, someone between the ages of 30 and 45 with missing lateral incisors will require a totally different approach than someone between the ages of 60 and 75 with eight or more missing teeth. At Progressive Dental Marketing, we study your market, identify the different groups of patients, and help you determine where your marketing dollars will be best spent!

Know Your Competitors

Identify who the major competitors are in your demographic. What is their marketing strategy? What is their value proposition? What makes you different and provides you with a competitive advantage? In many cases you can learn a lot from other doctors in your dental market. In some cases, you may learn what’s working well and other times you may notice weaknesses. Either way, Progressive Dental Marketing will research your competitors and the messages they are sending to the public in your demographic. We will help you craft a unique message that sets you apart and creates a buzz!